At safeINIT, I reshaped their marketing website to better communicate their value proposition and services. I led the design strategy, which resulted in their first client booking a call within three months of launch—without paid advertising. Beyond the website, I partnered with the team as their on-demand product designer, supporting both consultancy and hands-on client projects with design services.

At Earn, a blockchain platform for tokenizing emissions data, I led the design strategy for producer and verifier portals. I redesigned core transaction features and introduced new ones, streamlining workflows around minting, transacting, and retiring tokens. To support scale, I implemented design processes that improved validation and clarity in the development cycle—reducing costly rework and ensuring feedback was captured early. What I’m most proud of during this time is helping the company secure growth contracts while reducing development costs, as the improved design processes and transaction flows strengthened client trust and cut delivery risks.

My ed-tech journey started at Adservio as a Product Designer, where I was brought in to help the company scale its platform. Over the course of a year, I strengthened the design strategy and introduced practices that reshaped how features were built and maintained. What I’m most proud of from this time is implementing the platform’s first design system, adopted across web and mobile to fix inconsistencies and unify patterns. I also contributed to developing core roadmap features that opened multiple revenue streams and supported the platform’s recurring revenue growth.

At Powercode, I joined as a Product Designer to help modernize a legacy ISP management platform. I led the redesign of key workflows, simplifying data-heavy operations into clearer, more usable flows for everyday users. What I’m most proud of is establishing the foundation of the company’s first design system, which brought consistency to the product and gave the development team reusable components to work with. This work improved cross-team collaboration and allowed the platform to evolve more reliably from its legacy roots.

At Fiterman Pharma, I worked as a UX Designer on digital products supporting the company’s pharmaceutical portfolio. I designed and scaled e-commerce and marketing websites to improve discoverability and streamline purchasing flows. I also created component libraries that unified usability patterns across product lines, and conducted usability testing that translated customer insights into meaningful improvements. These efforts enhanced engagement and strengthened the digital presence of a company competing in a highly regulated market.

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Case studies of my work are available by request.